Sour Green Apple
Sour Blue Raspberry
Sour Strawberry
Sour Watermelon
NO CAP SODA POP / VISUAL IDENTITY
TURN UP THE FLAVOR.
The brand playbook. Built for maximum pop.
THE DESIGN DNAElectric color.Hero cans.Flavor in motion.EXPLORE THE GUIDE ↓
02 / LOGO SYSTEMLET THE MARK DO THE TALKING.
BIG MARK.
INSTANT RECOGNITION.
The bottle cap and exclamation point are part of the signature. Use the original artwork as a complete unit.
01 / GO BIG
Give the NO CAP signature enough scale to be recognized at a glance. Keep its original outline, cap symbol, and Soda Pop lockup.
02 / KEEP THE PARTNER
Use the supplied co-branded can and campaign artwork. Preserve the partner signature and its relationship to NO CAP.
03 / CONTRAST HARD
White lettering, a dark keyline, and vivid color create the impact. Avoid faded backgrounds and low-contrast logo treatments.
Stacked signaturePackaging & hero placements
Horizontal signatureHeaders & wide placements
DO / KEEP IT CLEAN
Give it room.
Use the supplied logo with its original proportions. Choose the flavor-matched artwork or a monochrome signature on a simple, contrasting background.
PROPOSED CLEAR SPACE
A little breathing room.
Keep a minimum of one-quarter of the logo’s height clear on every side. For this digital guide, start at 120 px wide for stacked logos and 160 px for horizontal logos; increase until every detail reads clearly.
Keep the original proportions.
Keep the signature upright.
Preserve full opacity and contrast.
03 / COLOR PALETTEFLAVOR COMES FIRST.
ELECTRIC YELLOW.
ICE-COLD BLUE.
Lead with the yellow and blue contrast from the latest direction. Use white to separate the two worlds, then bring flavor-specific colors in through the cans and graphics.
Proposed screen palette based on the latest visual direction. Click any color to copy.
CORE FLAVOR REFERENCES
Click a swatch to copy its HEX value.
Ink
#181818White
#FFFFFFDigital reference, not a print specification.
Core flavor values are sampled from the supplied logo and fruit artwork. Campaign values are proposed screen approximations of the supplied direction, not master print colors. For packaging, use the production artwork’s embedded color definitions and an approved printer proof; do not convert these HEX values into an assumed Pantone match.
04 / TYPOGRAPHYWHITE TYPE. DARK OUTLINE. BIG ENERGY.
Say it loud.
Keep it readable.
DISPLAY / PROPOSED WEB SYSTEMSOUR.
ICE COLD.
NO CAP.Impact / uppercase / tight spacing
ICE COLD.
NO CAP.Impact / uppercase / tight spacing
BODY / SUPPORTING COPY
Aa Bb Cc
A clean sans serif gives the loud stuff room to shine. Keep longer copy short, direct, and easy to scan.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ! ?
Headlines with punch.
Use short phrases, large type, and a clear hierarchy. Keep display lettering to headlines, never long paragraphs.
The logo is artwork.
Do not retype or reconstruct the NO CAP signature. This web typography recommendation is separate from the lettering and fonts in the original packaging files.
05 / PACKAGINGFIVE FLAVORS. ONE FAMILY.
THE CAN IS
THE MAIN EVENT.
Put the collaboration cans up front. Keep the full label visible, use a strong sense of scale, and let each range own its color world.
SOUR SQUAD.
THE CORE RANGE / ASSET REFERENCE
Bussin Berry
Download render ↓
Strawberry Dream
Download render ↓
Sour Watermelon
Download render ↓
Tangy Orange
Download render ↓Let the label lead.
Show the front panel clearly. Keep proportions and flavor names intact. Give the can enough contrast against the background; avoid covering the logo with headlines or badges.
Keep production separate.
These supplied renders are visual references, not a release list or print-ready packaging. Match the current approved SKU artwork before producing sales or packaging materials. Co-branded ranges need their own partner artwork.
06 / PHOTOGRAPHY & APPLICATIONPERSONALITY IN THE PICTURE.
MAKE FLAVOR
FEEL REAL.
Use candy pieces, frozen textures, dramatic scale, and saturated lighting from the supplied campaign artwork. Product should feel dimensional, with one clear focal point and room for the signatures.
Yellow space, floating flavor cues, and playful product scale.
Blue depth, icy texture, bright highlights, and cold refreshment.
Diagonal composition and directional light keep the product moving.
HOW TO BUILD THE FRAMETWO WORLDS.
TWO WORLDS.
ONE NO CAP.
- Start with the product. Large cans, visible labels, natural proportions.
- Build the flavor world. Candy for Sour Punch. Frozen texture for ICEE.
- Cut a clean divide. Use a sharp white diagonal between contrasting color fields.
- Keep the message short. A bold headline should support the product, not cover it.
07 / ASSET LIBRARYSTART WITH THE ORIGINALS.
GRAB THE
GOOD STUFF.
Original logos, core and collaboration can renders, and the source vector masters in one place.
Collaboration can kit4 Sour Punch + 2 ICEE renders · transparent WebPDOWNLOAD ZIP ↓Logo collection13 PNG variations · optimized for digital useDOWNLOAD ZIP ↓Core can renders5 transparent WebP renders · 16 ozDOWNLOAD ZIP ↓Original logo masterAdobe Illustrator · supplied source artworkDOWNLOAD AI ↓Soda Pop logo masterAdobe Illustrator · supplied source artworkDOWNLOAD AI ↓
About this edition
This edition follows the latest supplied Sour Punch × ICEE visual direction and uses original NO CAP campaign artwork and photography. Clear space, minimum sizes, web typography, and layout guidance are proposed standards for this edition. They do not replace approved packaging specifications or confirm the current product lineup.